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We are committed to respecting your privacy and protecting your personal information.

We comply with the Data Protection Act and the General Data Protection Regulation for the protection of your personal data.

We will be transparent about the information we are collecting and what we will do with it.

We will use the information you give us for the purposes described in our Privacy Policy, which include providing you with services you have requested and enhancing your experience.

We will also use the information to help us understand you better and so that we can give you relevant offers. We will send essential information relating to a product or service you have purchased to keep you informed about your contract and your vehicle.

We will put in place measures to protect your information and keep it secure.

We will respect your data protection rights and aim to give you control over your own information.

You can access our full Privacy Policy below to help you to understand better how we use your personal information. In it, we explain in more detail the types of personal information we collect, how we collect it, what we may use it for and who we may share it with.

Within the Privacy Policy you will find some specific examples of why and how we use your personal information. If you have further questions please get in touch with us: 

By email to:

By calling:           01580 715550

By writing to:     Bell House, Bells Lane, Tenterden Kent TN30 6ES

Without prejudice to your rights under applicable laws, the above and the Privacy Policy are not contractual and do not form part of your contract with us.  


Full Privacy Policy
About Us
D G East is regulated for consumer credit activities and insurance distribution by the Financial Conduct Authority – Firm Reference Number 668161. You can check this information at

We are a broker and not a lender.

Our website address is

Controller of Personal Information
Any personal information processed by us is controlled by D G East, which is considered the “data controller” of your personal information under European Union and UK data protection law.

If you have a contract or agreement with one of our funders or one of our suppliers of other services, then that other company will also separately be considered a “data controller” under European Union UK data protection law. You can access the privacy policies of the other companies via their own websites.

What do we mean by personal information?
Personal information means details which identify you or could be used to identify you, such as your name and contact details including your email address, your vehicle registration details, your date of birth, your marital and residential status, your employment details, your bank details and information about any agreement that you have contracted through us. It may also include information about how you use our website and mobile applications.


When does this policy apply?
This Privacy Policy applies to personal information about you that we collect, use and otherwise process regarding your relationship with us as a customer or potential customer, including vehicle details and other services that are supplied through us, use our website or mobile applications, contact our personnel and book to use services through third parties (such as finance companies, maintenance providers and insurers).

It also includes data which we may collect through visiting our website. Our website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

Please ensure that you read this Privacy Policy and fully understand it. Your acceptance of our Privacy Policy is deemed to occur upon first use of our site and if you do not agree with it you must stop using our site immediately. 

Where we reference that others are data controllers in the sections ’Controller of Personal Information’ and ’Who do we share your personal information with?’ you should consult their privacy policies for further information.

How can we keep your personal information secure?
We take great care to protect the personal information you provide to us. We maintain appropriate administrative, technical and physical safeguards to protect the personal data that you provide against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing. We have taken suitable measures to safeguard and secure data collected by us through our website and steps that we take include using Secure Sockets Layer (SSL) software to protect your online transactions and the personal information that you provide to us. We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.

When do we collect personal information about you?
Personal information means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data and where applicable, incorporates the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation.

We collect personal information about you whenever you use our services (whether these services are provided by us or by other companies or agents acting on our behalf), including when you take out contracts for vehicles or ancillary products, when you use our website or mobile applications or interact with us via email or phone. 

What types of personal information do we collect and retain?
When you use our services, you will need to provide us with your personal details. There may be times when you will also provide us with details of another party to your agreement such as a partner. We will always ask for any other party to sign an authorisation for disclosure of their information.

We collect the following categories of personal information:

Information you provide to us to manage an agreement that you have made through us or for a service you have requested through us. This will include personal information that you provide to us for us to arrange the finance of a vehicle which will include your name, address, date of birth, gender, marital status, residential status, business/company name, employer information, profession, accounting information, bank details, contact information, demographic information, financial information including income and expenditure

Information collected during the term of your agreement such as change of address or bank details

Information about your vehicle

Information about the services we have provided to you in the past


We will only keep your personal data for as long as we need to use it as described below ‘What do we use your personal data for?’ and/or for as long as we have your permission to keep it.

What do we use your personal information for?
The main purposes for which we use your personal information are:

Arranging the provision of finance, the supply of a vehicle and ancillary products and services through either ourselves or a third party supplier such as a finance company, maintenance provider

and/or insurance provider Providing access to and managing your agreement for the supply of a vehicle or for other services that you have requested

To respond to emails received from you

To send status updates and service communications to you

To keep track of your mileage

To provide services tailored to your requirements and to treat you in a more personal way 

We may need to process your personal data to comply with legal obligations binding or accepted by us. For example, we may need to retain your transaction records for a period of time to comply with tax or accounting requirements, or to carry out checks on you to satisfy our obligations under anti-money laundering legislation or disclose your personal data if forming part of an investigation by law enforcement

With your permission and/or where permitted by law, we may use your data to carry out marketing which may include contacting you by phone, text message, mail, email or social media to keep you informed of DG East's products and services. We will not however send you unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the General Data Protection Regulation (EU) 2016/679 (GDPR) and Privacy and Electronics Communications (EC Directive) Regulations 2003

For management and administrative purposes

How long do we keep personal information?
We will keep your information for as long as we need it for the purpose it is being processed for. For example, when you contract a vehicle with or through us, we will keep the information related to your agreement, so we can fulfil the management of the arrangement you have made and after that, we will keep the information for a period which enables us to handle or respond to any complaints, queries or concerns relating to the contract. The information may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We will actively review the information we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or customer need for it to be retained. If you stop interacting with us as a customer, we will remove or anonymise your information after 7 years.

Performance of a contract with you
It will be necessary for D G East to use your personal information to complete a contract that you have made with us. For example, we will need to use information such as your contact details and payment information to provide you with the vehicle and/or service that you have requested and paid for.

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